Technology today makes it very easy to include video/DVD to multimedia projects. However, that does not mean that it is legal to do so. Video falls under the same rules as other media and is protected by copyright law. Permission needs to be obtained for any use that does not fall within fair use.
You may make a copy of a video if it is in the public domain, that is if copyright is not claimed. The table, When Does a Work Pass into the Public Domain, does not apply, as videos and DVDs have not been around long enough to fit in any of the categories. Films may fit in the table.
Check the DVD or video for its claim of copyright. As an illustration, here is NASA's disclaimer statement:
NASA's Disclaimer. NASA images generally are not copyrighted. You may use NASA imagery, video and audio material for educational or informational purposes, including photo collections, textbooks, public exhibits and Internet Web pages. This general permission does not include the NASA insignia logo (the blue "meatball" insignia), the NASA logotype (the red "worm" logo) and the NASA seal. These images may not be used by persons who are not NASA employees or on products (including Web pages) that are not NASA sponsored.
Be sure to check the library catalog for a summary of the copyright terms for an item that the library has purchased. Look for short entry statements, such as: "For home and education use" or "For private home use".
Performance rights are key to the permissions available for use.
Videos are sold with and without "nontheatrical-public-performance rights." Section 110(1) of the copyright law allows showing videocassettes labeled "For Home Use Only" in classrooms under the following conditions: Legitimately-made copies may be shown only to teachers and students in face-to-face instruction, in courses given for academic credit, in classrooms or other locations devoted to instruction (e.g. laboratories, gymnasiums, libraries, etc.).
Educators may claim fair use for their own productions providing these productions are:
Fair use ends when the multimedia creator loses control of his product's use, such as when it is accessed by others over the Internet.
Teachers must include on the opening screen of their programs and on any printed materials that their presentation has been prepared under fair use exemption of the U.S. Copyright Law and are restricted from further use.
Here is a scenario to consider: A faculty member wants to show a video/DVD in class. The video has a label which says "Home Use Only." What if, to accommodate the 4 classes studying the work, it needs to be shown outside of class in a larger room? As long as requirements for classroom exception apply (which includes any watching for class purposes assigned by a professor), the class may watch the video in the class or outside.
Classroom Guidelines: There are no absolute numbers to rely on, but there are some guidelines that are often cited. They were developed by the Ad Hoc Committee of Educational Institutions and Organizations on Copyright Law Revision, the Authors League of America, Inc., and the Association of American Publishers, and were made part of the Congressional Record to the Copyright Law. Their document is entitled "Agreement of Guidelines for Classroom Copying in Not for Profit Educational Institutions" but is most often referred to as the " Classroom Guidelines"). The Classroom Guidelines use the concepts of brevity, spontaneity and cumulative effect to illustrate what may or may not be a fair use. They suggest numerical limits as the minimum standards of educational fair use under Section 107. For music, lyrics, and music video, the guidelines suggest up to 10 percent of the work but no more than 30 seconds of the music or lyrics from an individual musical work. Here are reprinted the Classroom Guidelines list of permissible uses and prohibitions.
Permissible Uses
Prohibitions
Obtain permission from the publisher to show a videocassette labeled "For Home Use Only" to a group outside class time, to an audience which is not confined to the students and faculty assigned to a specific course, (e.g., showings at parents' programs, residence-hall social gathering, or community activities).
Here is a common scenario: A student group wants to show a video/DVD outside of class. The video has a label which says "Home Use Only." Permission from the publisher (copyright holder) must be obtained. See library staff for assistance.
For a good explanation of the issues around showing the film inside and outside the classroom, see the Wellesley College Copyright Policy statement.
Performance rights are key to the permissions available for use. DVDs/Videos are sold with and without "non-theatrical-public performance rights." Performance rights are needed to show DVDs/Videos:
Steps you should follow:
Many of the films to be used may be available only from Swank http://www.swank.com for fee. They represent: Swank Motion Pictures' represents the major Hollywood Studios including Walt Disney Pictures, Hollywood Pictures, Touchstone Pictures, Columbia Pictures, TriStar Pictures, Warner Bros., NBC Universal, Paramount Pictures, DreamWorks Pictures, Metro-Goldwyn-Mayer, United Artists, Miramax Films, Focus Features, IFC Films, LIONSGATE, Home Box Office (HBO), Samuel Goldwyn, RKO Films, First Look Pictures, National Geographic, October Films, Dimension Films, Republic Pictures, Orion, Destination Films, Paramount Vantage, Hanna-Barbera, TriMark, Artisan Entertainment, ThinkFilm, New Market Films, Warner Independent Pictures, New Line Cinema, Fine Line Features and more. These films require performance rights to be obtained and the fee paid each time they are viewed . Follow Swank’s process on their web site. Even if the library owns the film, Swank must be paid the fee.
If the film is not represented by Swank, check web site of film/publisher for permission information. Frequently this will require a phone call or email. There may be a form to complete on the web site as a first step.
Many of the DVDs/Videos purchased by the Olin Library note the performance rights that have been purchased with the film by a physical sticker on the case. Performance rights must be obtained for all films designated as “home-use".